Rier

Rier is a clothing brand founded by Andreas Steiner, merging the material culture of the Tyrolean Alps with a modern sensibility shaped in Paris. It is not heritage revisited, but a living reinterpretation of Alpine craft, utility, and memory.
Each collection embodies functional elegance, reimagining traditional garments such as loden coats, boiled wool knits, and mountaineering layers with contemporary cuts and refined materials. The result is clothing that feels grounded in tradition yet built for longevity and movement.
Every piece is made in family owned factories across Austria and Italy, using natural materials sourced from local supply chains. Rier stands at the meeting point of place and precision, capturing the clarity of the mountains and the discipline of tailoring, offering garments that are both enduring and elevated.