Roa

Roa is an Italian brand founded in the Dolomites, uniting technical mountaineering performance with progressive design. Originally known for its rugged trail footwear, ROA has evolved into a complete outdoor wardrobe that transitions effortlessly between alpine landscapes and urban environments.
The brand builds on Italy’s heritage of craftsmanship and material innovation. Footwear features Vibram soles and abrasion-resistant uppers, while garments are constructed with weather-ready fabrics, layered design, and refined functionality.
Roa views the outdoors as a space for exploration, both physical and conceptual. Its collections trace the dialogue between nature, culture, and utility, proposing a new vision of performance rooted in clarity and intention. Designed for those who move with awareness, Roa creates tools for modern terrain: precise, durable, and deeply considered.