Séfr

Séfr is a Swedish clothing label founded by Sinan Abi and Per Fredrikson. Evolving from a vintage store into a modern design studio, the brand builds a universe shaped by softness, memory, and restraint.
Each collection reflects a quiet dialogue between classic silhouettes and sensorial materials, merging nostalgia with contemporary form. Séfr’s design language is cinematic and emotional, drawing inspiration from film, photography, and cultural memory.
The garments appear minimal yet carry depth through texture, drape, and detail. Brushed wool, washed silk, and Italian viscose translate subtle feeling into timeless structure. Produced in Europe with a commitment to craftsmanship, Séfr offers clothing that feels personal and deliberate. It is not about reinvention, but about elevating the familiar with quiet confidence.